Research Publication Scoping, Planning, and Design; Stakeholder Engagement; Strategic Communications; Developmental Editing and Content Strategy; Graphics and Data Verification; RFP Management; Project Management (2024-2025)
Read Health & Wealth: Empowering NYC Theatremakers Through Data.
In 2024, the Alliance of Resident Theatres/New York (A.R.T./NY) engaged Skeleton Key Strategies as strategic partner on a comprehensive research project examining the post-pandemic health of NYC’s nonprofit theatre community.
We worked hand-in-hand with A.R.T./NY’s Co-Executive Directors to revamp their approach to gathering member data. This project allowed staff to better understand the membership’s makeup and priorities, tailor their offerings to better serve members, translate findings for a public audience, and build visibility and access to funding for the Off-Broadway ecosystem. Our team managed the research process in partnership with SMU DataArts and A.R.T./NY leadership, surveying 104 theatre organizations about their finances, operations, programming, and organizational challenges from 2019-2023.
Our team co-authored the published report, designed and facilitated stakeholder workshops and interviews, and provided developmental editing and content strategy to ensure the report spoke in a compelling and consistent voice. We managed the project from survey design through publication, supporting new conversations with grantmakers, new member programming, and a report that became the go-to resource for NYC theatre advocacy.
Scroll on for the story of creating this report and keys to its success.
